Discover how one colour has carried significance across borders and through time for all of human history.
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Start Smart
01
Welcome To The Indigo World
Discover how indigo is much more than a colour. How it changed science, revolutionised art and why fashion would never have been quite the same without it.
01
An Indigo Planet
How has indigo shaped culture and custom around the world.
Explore
The Rise of Blue Gold
Learn the indigo uprising story.
Explore
Indigo-ology
The science behind how we make indigo into the beautiful dye we all know.
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Denim Stories
Discover why size means everything when it comes to this big cat’s territory.
Explore
In Your Jeans
What Was the Best Jeans Advert Ever?
03
Around the World in 7 Blue Objects
Dive into ancient Egypt and explore fascinating artefacts like never before.
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The Artist’s Studio
Dive into ancient Egypt and explore fascinating artefacts like never before.
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Museum Multiplier
Dive into ancient Egypt and explore fascinating artefacts like never before.
